Driving Fan Devotion
Gone are the days when a brand could just slap its name on a property and expect results. Want to see a real return on your sponsorship dollars? Engage fans with authentic branded experiences and reach them on their turf. MELT is the premiere agency for activating against sponsorship properties in ways that drive fans to respond. How do we know it works? Our clients succeed and keep hiring us. But don’t take our word for it, here are the results that MELT has achieved for some of the biggest brands in the world.
Founded in 2000 by CEO and Founder Vince Thompson, MELT has become one of the country’s leading sports and entertainment marketing firms.
MELT has represented The Coca-Cola Company since 2000, managing their sponsorship of ESPN College GameDay and the activation of 14 consecutive Final Fours. MELT actually created the entertainment strategy for the NCAA Final Four in 2003, now called “The March Madness Music Festival”, which annually attracts more than 200,000 basketball fans during Final Four weekend.
MELT has produced hundreds of live event experiences as well as broadcast and digital television content at top levels including The Super Bowl, Chick-fil-A Bowl, SEC Championship, College World Series, and Hangout Music Festival. MELT also streamed the first ever live Facebook concert in 2010 and our productions have been seen on CBS, TBS, TNT, TrueTV, ESPN, VH1, CMT, Palladia and many others.
We’ve also worked with A-List celebrities including Lebron James, engaging DC Comics to turn Lebron into a super hero – “King James,” and helped Fergie with the release of her Avon fragrance. We’ve integrated incredible talent such as American Idol star Ryan Seacrest, Demarcus Ware of the Denver Broncos, Eddie Lacy of the Green Bay Packers, and tennis legend Jimmy Connors into branded content and sponsorship opportunities.
MELT has won industry awards including finalist for The American Business Awards; Biz Bash, Top 5 Event Productions; 2014 Cynopsis Social Good Award; 2014 Cynopsis Sports Brand Marketing Award; Cynopsis Brand Activation of the Year; 2013 Top 50 Biz Bash Event Producers; 2013 Sports Business Journal Game Changer, Event Marketer EX Award and Adweek Buzz Marketer of The Year, and the Agency It List.