The MELT Event Staff is currently in Gulf Shores, AL setting up for the first-ever SEC BeachFest, which we are producing on behalf of Gulf Shores & Orange Beach Tourism. The SEC BeachFest kicks off tonight, August 23rd with a Welcome Party and runs until Sunday afternoon.

Check out some of the press, videos and pics below!

Gulf Shores Prepping for SEC Beachfest 2012

from local15tv.com
http://www.local15tv.com/news/local/story/Gulf-Shores-Prepping-for-SEC-Beachfest-2012/bW6sE_DjiUyq6PMqlohq2A.cspx

Thousands of football fans to gather in Gulf Shores for SEC BeachFest

from al.com
http://blog.al.com/live/2012/08/thousands_of_fans_to_gather_fo.html

SEC Beachfest almost Ready to Roll

from WKRG 5

http://video.wkrg.com/v/61717337/sec-beachfest-almost-ready-to-roll.htm

Pics from SECBeachFest.com

MELT brought the Tourism Board into the Southeastern Conference as a sponsor in 2011, and has worked in tandem with The Hangout’s Shaul Zislin and Charleston, SC-based FishBait Marketing’s Rick Jones to leverage the sponsorship to bring attention and visitors back down to the Gulf Coast, in the wake of the Deepwater Horizon spill of 2010.