The MELT Event Staff is currently in Gulf Shores, AL setting up for the first-ever SEC BeachFest, which we are producing on behalf of Gulf Shores & Orange Beach Tourism. The SEC BeachFest kicks off tonight, August 23rd with a Welcome Party and runs until Sunday afternoon.

Check out some of the press, videos and pics below!

Gulf Shores Prepping for SEC Beachfest 2012


Thousands of football fans to gather in Gulf Shores for SEC BeachFest


SEC Beachfest almost Ready to Roll

from WKRG 5

Pics from

MELT brought the Tourism Board into the Southeastern Conference as a sponsor in 2011, and has worked in tandem with The Hangout’s Shaul Zislin and Charleston, SC-based FishBait Marketing’s Rick Jones to leverage the sponsorship to bring attention and visitors back down to the Gulf Coast, in the wake of the Deepwater Horizon spill of 2010.