ATLANTA, GA– MELT (www.meltatl.com) the award-winning sports, culinary and entertainment marketing firm, announced the promotions of several key staff members within the agency.
The agency recently had an opportunity to celebrate another successful year of activating the 15th straight NCAA Men’s Final Four on behalf of the Coca-Cola Company and during the celebration MELT CEO and Founder, Vince Thompson announced key promotions across account teams.
Sarah Davis: Vice President of Account Services
Sarah brings 15+ years of event and account experience working with brands and properties across sports and entertainment. Her current role consists of managing the many events, experiential programs and brand initiatives for MELT clients, primarily The Coca-Cola Company.
Travis Rice: Vice President of Account Services
Travis develops overall marketing strategy for new and existing clients while building additional opportunities through client loyalty. In his previous role as Account Director and now Vice President of Account Services, Travis runs multiple event teams on key projects through the SEC, ACC, MLB, NBA and NCAA.
Amber Bruce: Group Director
Amber has been an integral member of MELT for four years. She currently focus on overall account management, project development and celebrity talent procurement for The Coca-Cola Company’s sports, entertainment and culinary sponsorships.
Claire Ellender: Senior Account Executive
Claire has been a part of the agency for three years and her current focus is on managing events and brand activations for The Coca-Cola Company. She drives brand values for various properties under the brand umbrella such as ESPN College GameDay, NCAA Final Four, the Olympic Games and Coca-Cola Sports Summits.
Gigi Gonzalez: Senior Account Executive
Gigi has been an integral part of MELT for four years and her current focus is on overall account management, project development and sponsorship procurement for Gildan’s sports and entertainment marketing division. Spearheading properties under the brand umbrella such as the Gildan Music Festival Tour, Gildan & Blake Shelton Tour, The Gildan Charleston Classic and the Gildan New Mexico Bowl.