ATLANTA, GA — MELT (www.meltatl.com), the award-winning sports, entertainment and culinary marketing agency and one of the largest independent sports marketing agencies in the country, announced today that agency veteran and current Vice President of Account Services Sarah Davis has been promoted to Senior Vice President of Account Services.
In her expanded role, she will oversee all account services for MELT including The Coca-Cola Company, at 17 years one of the longest running agency partnerships in the country; MELT Culinary which includes The Taste of The Tournament at The NCAA Men’s Final Four, The Taste of The Tour Championship and The Coca-Cola Kitchen; MELT Lifestyle, which includes Core Power, Fairlife Milk, Georgia Crown, KIA, IHG, POWERADE and MELT Logistics, which serves as the staging and prop company for the hundreds of events and experiences that MELT produces each year. These events include The NCAA Men’s Final 4; ESPN College GameDay; New York and South Beach Food & Wine Festivals; The Chick-Fil-A Peach Bowl; The Country Music Association (CMA) Festival and hundreds of others. She will also oversee MELT Health & Wellness, whose staff of athletic trainers travels to many of the top colleges and universities in the country.
Due to her and her team’s leadership, MELT was awarded a Bronze Award from Event Marketer Magazine for their work with partner The Coca-Cola Company for The Coca-Cola Kitchen, which so far this year has traveled to SOBE Food & Wine; The NCAA Men’s Final 4; The MLB All-Star game and World Series; New York Food & Wine and many other major sporting and food events. Event Marketer Magazine is the leading trade industry magazine for event marketers. MELT was also honored as the 2017 Agency of The Year by The American Business Awards and is under consideration for many other top industry awards as well in 2017 and 2018.
Ms. Davis will oversee a large staff of proven account executives, event and experiential marketers including MELT Vice President of Lifestyle Accounts Travis Rice, who will continue servicing and overseeing many major accounts for the agency. Ms. Davis is a graduate of The University of Georgia and served professional stints with The PGA Tour and The WNBA’s Atlanta Dream.
“I’m so proud of Sarah and what she’s accomplished at MELT,” said MELT Chairman/CEO Vince Thompson. “I’m looking forward to working with her, her team and the leadership she provides now and in the future. I’ve seen her grow into a great leader and I’m looking forward to seeing her continue to grow professionally, personally and for our agency.”