ATLANTA, Ga. — MELT, the Atlanta-based sports and entertainment marketing firm announced today the hiring of former Anheuser-Busch/InBev executive Jason Pressman as the new Director of Lifestyle Marketing. Pressman joins MELT after a 14-year stint with A-B/InBev where he was most recently Director, Trade Marketing/Brand Activation, Southeast.
In his new role at MELT, Pressman will oversee the growth and development of its newest division, lifestyle marketing including work with A-B/InBev, Georgia Crown and other beverage suppliers.
Selected as a recipient of both the 2012 and 2013 A-B Trade Marketer of the Year Award, Pressman had a vast array of roles and responsibilities while at A-B. They included oversight of an annual $35 million marketing budget; worked closely with 76 wholesalers responsible for 14 million barrels of beer annually; worked with key retailers such as Publix, Wal-Mart and Kroger; negotiated many branded partnerships including the Miami Dolphins, Atlanta Falcons, Miami Heat, Atlanta Hawks, Daytona International Speedway, Hangout Music Festival and many more.
“I’m very proud Jason is joining the MELT team,” said MELT CEO Vince Thompson. “We are equally excited that he is going to be leading a new and growing division of our company.”
Pressman received his Bachelor of Arts from the University of Toledo in 1997.
Founded by CEO Vince Thompson in 2000, MELT, LLC, is an Atlanta based fully-integrated sports and entertainment marketing agency offering clients advertising, original content development, digital, social media, event and experiential marketing, retail and consumer promotions, brand strategy and sports property evaluation and activation. Check us out at www.meltatl.com, on facebook.com/MELTatl, or on Twitter @MELTatl.