ATLANTA, GA – April 18, 2018 – MELT (www.meltatl.com), the award-winning (2018 Shopper Marketing Effie; 2018 Cynopsis Sports Marketing Finalist; 2018 Cynopsis Social Good Finalist and 2017 Event Marketer Technology Award) sports, entertainment and culinary marketing agency is working with Major League Lacrosse (MLL) to assist them with their 2018 MLL Draft to be held today at The National Lacrosse Hall of Fame in Sparks, MD.
MELT’s scope and assignment of work will include designing the environment and room in which the draft will occur; capturing and promoting the event on MLL’s Instagram Stories and curating stories about the draft and draft choices. The draft will be streamed on The LAX Sports Network (LSN) and the MLL owned social handles.
“We are thrilled to be working with MELT on the MLL Draft presented by Cascade,” said MLL Commissioner Alexander Brown. “Given MELT’s broad experience in activating for a number of high profile brands in the sports space, they are the perfect partner to help us execute this tentpole event for Major League Lacrosse.”
The draft will be 10 rounds among the nine teams including The Atlanta Blaze; The Boston Cannons; The Charlotte Hounds; The Chesapeake Bayhawks; The Dallas Rattlers; The Denver Outlaws; The Florida Launch; The New York Lizards and The Ohio Machine. Top players include Trevor Baptiste of the University of Denver; Connor Fields of University at Albany; Connor Kelly of the University of Maryland and Ben Reeves of Yale University.
“I’m so proud that MELT and our team is associated with a world-class organization like Major League Lacrosse,” said MELT Chairman/CEO Vince Thompson. “With the popularity of lacrosse in the US, we are proud to be a part of the growth and future.”