ATLANTA, GA — MELT (www.meltatl.com), the award-winning sports, entertainment and culinary marketing agency, announced today that it had captured a prestigious 2017 Experience Design and Technology award from leading event trade industry publication Event Marketer Magazine.
MELT was awarded The Bronze Award for “Best Permanent or Pop-Up Retail Experience” for their work for and with The Coca-Cola Company and The Coca-Cola Kitchen. Developed in conjunction with their client The Coca-Cola Company in 2017, The “Kitchen” so far has traveled to leading food, wine, culinary and sporting events across the country including The New York Food & Wine Festival; The South Beach Food & Wine Festival; The 2017 World Series; The 2017 Ohio State/Michigan rivalry game in Ann Arbor; The Major League Baseball All-Star Game; The Atlanta Falcons inaugural game at The Mercedes-Benz Dome for their home opener against The Green Bay Packers and The NCAA Men’s Final 4 in Phoenix, AZ. The Kitchen features leading Coca-Cola Chefs from around the country making appearances and serving their favorite recipes paired with their favorite Coca-Cola beverages. Tens of thousands of consumers have enjoyed and experienced The Kitchen so far in 2017.
The Coca-Cola Kitchen is slated to make a multitude of stops in 2018 around major culinary and sporting events. Out of the hundreds of award entries from some of the leading event and experiential marketing agencies in the country, MELT was only surpassed by Ricoh who captured the gold award and Marie Claire who captured the silver award.
The Event Marketer Magazine 2017 Experience Design and Technology Awards are the world’s largest and only recognition program celebrating the best-designed live experiences and the most powerful “wired” engagements delivered by brands and agency partners worldwide.
“I’m so honored that we were awarded this prestigious recognition,” said MELT Chairman/CEO Vince Thompson. “We are so honored to work for The Coca-Cola Company and I’m so proud of all the hard work that my MELT teammates have contributed to making this happen.”