ATLANTA, GA — MELT (www.meltatl.com), the award-winning sports, entertainment and culinary marketing agency; MELT University, its acclaimed summer intern program and The Dana Barrett Show (www.danabarrett.com) will broadcast and stream live from MELT World Headquarters this Tuesday from 8-10am EDT. The theme of the two-hour show “The Business of The Millennials” a broad-ranging discussion that will include MELT CEO Vince Thompson and several of MELT’s Class of 2017 summer interns.
Thompson, who recently addressed the 2017 Farm Bureau National Field Convention on the millennial topic, and MELT, work extensively with their clients on this elusive audience. It was through an invitation from him to Dana Barrett to address the MELT University interns that led to this show concept. Ms. Barrett, a Cornell University graduate and winner of a 2016 Gabby Merit Award has hosted “The Dana Barrett Show” for more than three years on 1190 WAFS-AM (www.biz1190.com), says that her audience and guests are always talking about this audience and the generation that has truly disrupted all traditional purchase and consumption patterns.
“It’s certainly ‘The Holy Grail’ for advertisers,” says Ms. Barrett. “And when Vince and I started talking about this subject we both said, let’s take this conversation straight to the subject matter, hence our show devoted to the millennials and The MELT University interns.”
MELT University is hosting 37 interns from universities such as Notre Dame, Arizona, Texas, Kanas, Alabama, Auburn, Georgia, South Carolina, Kennesaw State and others. The interns have learned from speakers from organizations such as Coke, ESPN, Fox, IMG and many others.
The program will feature a stellar lineup:
MELT CEO Thompson
MELT Director of Social Media Doug Kroll
MELT University Success Story and MELT team member Hailey Curtis
MELT Intern Coordinator and Auburn University Student Tristan Watson
MELT Intern Ellis Baxter, a recent graduate of Auburn University
MELT Intern Julia Miller of KSU and who recently took a trip to Haiti on behalf of her Heavenly Water Foundation
SHOWCASE Group President John Kennebrew who has assisted with the MELT University program
The show can be heard, seen and followed in the following outlets:
Twitter: @TheDanaBarrett, @VinnyInc, @MELTatl
Facebook.com/TheDanaBarrett (Live Stream)
(Audio live stream is available at biz1190.com and on iHeart Radio)
“We are very proud to be working with Dana on this great topic,” said Thompson. “And what a wonderful way to integrate our students into a hands-on, real-world, live discussion straight from the subject matter.”