ATLANTA, GA – MELT (www.meltatl.com), the Atlanta-based sports and entertainment marketing firm, announced today it has been named sports marketing agency of record for Thompson Tractor Company, the Caterpillar dealer for the state of Alabama and ten counties in Northwest Florida.
In their debut work for Thompson Tractor, MELT and Thompson Tractor Chief Marketing Officer Brian Doud negotiated what is believed to be a first-ever endorsement deal for a university strength and conditioning coach.
“I know it was a winner the first time I heard the concept of ‘Dig Deep’ combined with Coach Cochran,” said Doud. “Since 1957, Thompson Tractor has personified ‘Dig Deep’ and that sums up our relationship precisely with our customers, our employees, The University of Alabama and Coach Cochran.”
“Dig Deep” will be the rallying cry during Alabama home games as Coach Cochran encourages Alabama fans via jumbotron and stadium ribbons in critical game situations. “Dig Deep” digital shorts, radio spots and print ads will also have the tag line promoting Thompson Tractor’s CAT equipment in Alabama and Northwest Florida. The promotion also includes an opportunity to win tickets to the Iron Bowl on November 28th against Auburn University. Thompson Tractor is also a sponsor of Auburn football and Auburn-themed “Dig Deep” will also be featured in digital shorts, radio spots and print ads.
“We are proud to be working with Thompson Tractor and their new relationship with Coach Cochran,” said MELT CEO Vince Thompson. “Both Alabama and Auburn football resonate so well with many of our key constituencies and audiences,” said Thompson.
Founded by CEO Vince Thompson in 2000, MELT, LLC, is an Atlanta based fully-integrated sports and entertainment marketing agency offering clients advertising, original content development, digital, social media, event and experiential marketing, retail and consumer promotions, brand strategy and sports property evaluation and activation. Check us out at www.meltatl.com, on facebook.com/MELTatl, or on Twitter @MELTatl.