Buckhead Life Restaurant Group: Dining Card Campaign
MELT created a holiday-themed campaign for one of the premier restaurant groups in Atlanta, Buckhead Life Restaurant Group. The campaign was charged with promoting their Ultimate Dining Card and increasing enrollment from October – January. We developed a content strategy and multi-channel media plan that targeted Atlanta’s millennial restaurant-goers. It was then executed across broadcast, print, collateral, OOH, in-store, social and digital channels.
The creative was expressed with beautiful food photography and videography along with refined call-to-action copywriting to showcase their famously delicious cuisine and elegantly appointed restaurant atmospheres.
Along with this, MELT also analyzed engagement and provide a weekly report to Buckhead Life tracking the engagement to various posts.