Popping up a 10×10 tent and hiring a brand ambassador to hand out coupons outside of an arena might get you some traction, but will it create devoted fans of your brand? Award-winning innovation and practical execution have put MELT at the top of the field in creating experiential events that not only gain the attention of audiences, but drive actual consumer engagement with big-thinking brands. Our insight can be seen in action each week for Coke Zero at ESPN College GameDay, all over the NCAA Final Four for Powerade, Coke Zero and Coca-Cola, throughout the Southeast for our ground-breaking work with Bud Light, on air and on the ground for the Gildan New Mexico Bowl, and at regional events for KIA. Check out our case studies and see for yourself. Our event teams can create experiences for your target consumers that result in real conversion and brand affinity growth, which drives ROI. We integrate entertainment, brand ambassadors, product sampling, digital interactive and social engagement, relevant influencers and premier talent to immerse consumers in a 360-degree experience. From intimate VIP experiences with today’s top artists and celebrities, to massive multi-day fan festivals with hundreds of thousands in attendance, MELT gets it done.