There was a time when retailers would only require a standee featuring a celebrity and a brand in order to attain premium store space. Now, in the ever-changing, highly competitive world of retail marketing, stores demand unique, omni-channel retail campaigns that no competitor can duplicate. MELT is at the forefront of utilizing a property in order to build unique brand programs tied to multiple retailers across the country. We identify the needs of both the brand and retailer to develop campaigns that engage consumers before they ever enter a store, and continue the conversation long after they have left. It’s all done in order to impact decisions at the moment of truth, which inevitably will build the affinity brands crave in order to gain that premium space over and over again.