Fans enjoyed quick and easy registration at the NCAA Women’s Final Four FanFest with connectivity that displayed their playing score in real time. After registering, they competed in custom crafted games for dribbling, passing, shooting, and celebrating that connected with each fan’s RFID.

Melt created multiple digital and analog games that challenged and entertained guests while communicating the benefits of Aflac Insurance. Games included a digitally linked timer for the dribble game, 3D modeled character with interactive impact video wall, a windmill obstacle shooting challenge, and video surround environment for a celebratory photo.

Outside of FanFest, Melt managed roaming ambassador teams that challenged fans to trivia and basketball skills and rewarding them with prizes, giving Aflac a larger presence in the Final Four city of Dallas.