MELT is an Atlanta-based sports, entertainment and culinary marketing agency. We help brands evaluate, buy and activate sponsorships that engage fans — and show up in sales.
Strategy. Evaluate, buy and structure the right rights deals.
Activation. Design, build and run the experience on site.
Conversion. Carry it to content, retail and the register.
Nick Saban. Deion Sanders. The duck. A college football platform that made an insurance brand appointment viewing — built, staffed and run by MELT across the SEC and the HBCU conferences.
Twenty-plus years. The biggest brand in the world. The Coca-Cola Company. MELT. Billions in sponsorships negotiated and managed. Thousands of activations.
The Coca-Cola partnership →
We do both. MELT designs and executes — concept through teardown — at scale, at marquee events, without excuses.
We build programs that connect gameday to pay day — linking your sports presence directly to retail, sampling and measurable lift.
We engineer fan experiences that earn real engagement, and content that keeps working long after the final whistle.
We help brands choose the right properties, negotiate the deal and structure a portfolio that ladders up to a business objective — not a logo placement.
We design, build, staff and tear down on-site activations at sports, music and culinary events — concept through load-out, at marquee scale.
We create the content that extends a live moment past the venue — broadcast, digital video, social-native cutdowns and the always-on community work behind them.
We connect the property to the shelf. Omni-channel retail programs, shopper marketing and chef-led culinary work that turns fandom into purchase.
Large-scale corporate meetings produced to broadcast standard — general sessions, keynotes, expo floors and the show content that runs the room.
We helped build the third-party NIL market, not just work in it — and we bring that operating experience to brands buying into a school or a conference.
CPG, beverage and QSR brands that need a sponsorship to show up in sales, not just in signage.
Leagues, conferences, schools and venues that need partners integrated and serviced properly.
Programs that link a sports platform to shopper behaviour and in-store execution.
Chef-led experiences and culinary content built around the moments people already care about.
18 Final Fours, 200,000 fans a weekend, one continuous 22-year partnership.
A college football platform that made an insurance brand appointment viewing.
Agency of record for sponsorship and premium sales, with OVG and Live Nation at the table.
Mobile sampling built to turn a single trial into a repeat purchase at retail.
Full-day general sessions, keynotes and expo floors — produced, staged and show-called end to end.
Evaluate, negotiate and structure rights deals you can actually activate against.
Collective strategy, athlete programs and campus activation from the team that helped build the market.
Concept, build, staff and tear down — from Final Four footprints to nine-state campus tours.
Tie the property to the shelf: displays, sampling, promotions, measurable lift.
Broadcast and social-native content shot on site and cut for every platform.
We build shows and the network around them — format, talent, production and the exit.
Always-on community management, event tech, AR/VR and the analytics underneath it.
Chefs, culinary talent and food-led experiences for CPG, grocery and restaurant brands.
Naming rights, premium sales and partnership strategy for new and reopening venues.
Run your career like a startup.
Fourteen chapters on operating like the CEO of a startup whose only product is you — from a marketer who has built brands for Coca-Cola, Aflac and college sports’ biggest stages for 25+ years.
Vince Thompson started MELT in 2000 and built it into one of the largest independent sports, entertainment and culinary agencies in the country. This is the playbook he wishes he’d had at 22.
There are no great ideas without great execution. Vince Thompson — Founder, Chairman & CEO
Collectives are merging and schools are professionalising fast. Who you negotiate with next season is not who you negotiated with last season.
Why we route every mobile tour against retail distribution before we look at the event calendar.
Most agency relationships die at the third review. Here is what the long ones have in common.
Not just a show — the network around it. Format, talent, production, distribution and the exit. The J Boy Show was built and sold to The Daily Wire.
How we build shows →Tell us the property, the season or the shelf you’re trying to move. We’ll tell you what we’d run.
