Holiday Inn Express: Pancake Selfie Experiential Tour


Leverage Holiday Inn Express’ SEC Nation sponsorship and increase engagement with The Pancake Selfie Express asset to build brand awareness for Holiday Inn Express and their free hot breakfast offerings which feature pancakes made in a minute flat.


MELT retooled the Pancake Selfie Express – a food truck that laser etches consumer faces onto a pancake – by redesigning the entire consumer engagement process, laser technology, and social strategy to achieve higher consumer engagement on-site and online.


Created a web app that allowed fans to register and participate in the Pancake Selfie experience using their own devices to get their face on a pancake in record time.


Created shareable timelapse pancake printing GIFs and branded stills that fans could share using #PancakeSelfie.

Total Social Reach

Total Social Engagement

Virtual Reality

Taught fans about a quality shower by creating a 360° Shower Experience with spokesman Rob Riggle.

VR Showers Taken


Partnered with local legends at each campus to entice participation in experience and get fans Game Ready.


Campuses Visited

Selfie Pancakes Served

Total Pancakes Served

Let's Melt Together

If you’re interested in working with us, please contact us and we can discuss what we can do for you or your business.