Turnkey experiential marketing and live-event activation — designed and executed end to end, from 50-person sampling to 100,000-fan stadiums.
Experiential marketing — also called brand activation or live marketing — puts your brand inside a real experience the audience can see, touch and share, instead of just watching an ad. Done right, it turns fans into participants and moments into measurable results.
For 25+ years MELT has activated against every major professional and college sports property in the world — the Olympics, FIFA, College GameDay, March Madness, the NFL and Super Bowl, the NBA, the PGA Tour, NASCAR and NHRA. Everything from 50-person sampling events to 100,000-fan stadium takeovers.
We don’t just pitch the idea — we design and execute it end to end, from the brand lens and audience strategy through build, staffing, run-of-show and teardown, all under one roof. Because there are no great ideas without great execution.
Don’t see exactly what you need? These categories represent our most common engagements — every activation is custom-built to your brief.
We do both. MELT designs and executes — from concept through teardown — at scale, at marquee events, without excuses.
We build programs that connect gameday to pay day — linking your sports and event presence directly to retail, sampling, and measurable lift.
We engineer fan experiences that drive real engagement and create content that keeps working long after the final whistle.
Whether you’re activating a new sponsorship or rethinking an existing one, let’s talk about what the right on-site strategy looks like for your brand and your fans.
