Sponsorship strategy, consulting and intellectual-property plays that build real brand equity.
Sponsorship activation is everything a brand does to make a sponsorship pay off — the events, content and experiences that connect fans to the brand behind the logo. A sponsorship is the right to be there; activation is what you do with it.
We’ve managed billions of dollars in sponsorship spend and activated against every major league in the world. But our edge is strategy: knowing which properties actually move your audience, and structuring the deal so the brand wins.
We also build and broker intellectual property — from reclaiming the War Eagle Supper Club trademark to brokering the marriage of Oak View Group and Live Nation for the City of Mobile’s $300 million arena.
Don’t see exactly what you need? These categories represent our most common engagements — every sponsorship strategy is built around your brand and your target.
We turn paid rights into working assets — activation plans that squeeze value from every clause in the deal.
We analyze the landscape and tell you exactly where to invest — and where to walk away. Billions in managed spend has taught us what moves an audience.
We build and broker IP — trademarks, mixed-use development and venue partnerships that ladder back into brand equity, like the City of Mobile’s $300M arena.
Whether you’re structuring a new deal or getting more from the rights you already own, let’s talk about what the right sponsorship strategy looks like for your brand.
