Brokering a $300 million arena by marrying Oak View Group and Live Nation.
A city with a bond, a site and a rendering — and no inventory story. Nothing to tour, no traffic data, no comparable in market. Everything had to be sold on a promise. Mobile also needed operators: a building like this fails or thrives on who programs it. MELT was appointed agency of record for sponsorship and premium sales, and worked the two tracks in parallel — build the inventory story, and bring the operators in. MELT played a pivotal role in securing Oak View Group and Live Nation, turning a municipal building into a nationally programmed venue — which in turn made the sponsorship story sellable, with a partner set designed around Mobile’s actual corporate base rather than a template deck.
