Bringing the Aflac Duck and the Saban-Finebaum relationship to every SEC campus.
MELT created and managed the 2021 SEC Fall Football tour as part of Aflac’s partnership with the SEC, Coach Nick Saban and the University of Alabama. Working alongside SEC Nation, the tour brought the Aflac Duck — and the Saban–Finebaum dynamic at the heart of Aflac’s campaign — to campuses across the conference, turning a national TV sponsorship into a fan-level, game-week presence.