AUBURN · War Eagle Supper Club Reopening

War Eagle Supper Club

A landmark, reborn.

War Eagle Supper Club — MELT case study
Client
AUBURN
Property
War Eagle Supper Club Reopening
Services
Sponsorship Strategy & Consulting
Location
Auburn, AL
The work

Auburn’s legendary venue closed in 2015. MELT helped reimagine and reopen it at The Graduate Hotel in 2024 — concept, partnership and the culinary program behind it. A reopening is a brand problem before it’s a menu problem. The room had to feel like the one people remembered — and work as a business that hadn’t existed for nine years.

War Eagle Supper Club
War Eagle Supper Club
Outcome
2021
TRADEMARK RECLAIMED
2024
REOPENED
Labor Day
Grand Opening
Iconic
Destination

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