MELT activated at the third annual Dog Derby in Pittsburgh, Pennsylvania, with Dogsters Ice Cream for Dogs. Over 400 dogs and their humans participated in this fun-filled MUTT-run, created by Vinnie Somma of Say It Once Dog Training. The event brought together the community, small businesses, and adoptable pets for a day of exercise, food, and wagging tails. Dogsters partnered with The Rescue League, which provides free training to rescue dogs, raising over $40,000 and helping several dogs find their forever homes.

As the title sponsor, Dogsters created a branded ball-pit obstacle, offered photo opportunities, and handed out ice cream samples, coupons, and swag to participants. Brand ambassadors engaged with attendees throughout the day, sharing the Dogsters mission and collecting data for product research. With sweet treats, cooling towels, and a day full of fun, the event showcased how every obstacle can be overcome—especially with Dogsters Ice Cream at the finish line.