For Ghirardelli’s 2023 Peppermint Bark release, Melt created an opportunity for the brand to capitalize on the holiday spirit by creating a snow globe photo-op to connect the brand (Peppermint Bark Square and its iconic arch sign) with the holidays.
Multiple locations in New York City provided unique backdrops to get a sample and a great keep-sake photo, including Hudson Yards, Central Park, and Pershing Square. Melt secured product placement and supplies for a local restaurant to use throughout December which served as a special holiday treat for its patrons.
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