Ice cream for dogs, should be just as fun as going to the ice cream parlor, right? Integrating the brand of Dogsters Ice Cream and the love owners have for their dogs, where they take their dogs, and what they feed their dogs created a sponsorship that benefited both the brand and the customers. Through this, MELT crafted a year-long program that included: sponsorship of Fetch Park, event activation, product sampling, influencer campaign, custom tennis ball machine, philanthropy channel, coupon distribution, and data collection.