MELT hit a home run with Dogsters Ice Cream for Dogs during the Kansas City Royals and New York Mets’ Bark in the Park events this summer. Combining America’s favorite pastime, man’s best friend, and delicious treats, this sponsorship created an unforgettable experience. At both Kauffman Stadium and Citi Field, fans enjoyed sampling Dogsters ice cream, recieving coupons, and celebrating team spirit with baseball-themed Dogsters bandanas in the teams’ colors.At both stadiums, dogs and their owners entered through a special gate that led them to the Dogsters activation space, where ice cream samples, fun photo ops, and gifts awaited. Fans could also complete a short survey to participate in new product research.

The sponsorship was integrated throughout each park, with branding on LED boards, live look-ins, PA announcements, and more. In New York, Dogsters sponsored the fan-favorite Kiss Cam, while in Kansas City, the ice cream truck photo op was a major hit. This partnership successfully connected Dogsters to its growing markets, creating a fun and engaging atmosphere that had fans wagging their tails for more.