MELT U Speaker Series Podcast
MELT U Speaker Series Podcast
Episode 59: Rick Jones “Head Captain” and CEO of FishBait Marketing


Rick is a serial entrepreneur, having founded and grown numerous agencies focused on sponsorship and fan engagement. FishBait celebrates its 17th anniversary in 2020, and Rick credits the longevity to a mix of “extremely hard work, good luck, loyal clients, and talented teammates.” Rick is known as one of the best sponsorship idea generators in the business today, and combines empathic consumer insights with crisp empirical data. His clients have included MasterCard International, numerous Olympic Games sponsors, Bank of America, ESPN, and dozens of others. Rick’s also a highly sought-after public speaker and writer.

Get to know Rick better here at his podcast, From The Bridge.

Or through his books:

Analog Advice in a Digital World:  A Baby Boomer’s Words of Wisdom for the Millennial Generation and The Business Tithe

When Rick’s not working, he’s fishing!