Ghirardelli and Melt launched the 2024 Summer S’mores tour distributing custom made Smores kits at a San Francisco Giants game. Melt then connected with customers at some of the summer’s best events, including the New Jersey Lottery Festival of Ballooning, the Iowa State Fair, and Matthews Alive. Larger kits were developed to reach groups of campers at events that allowed fire pits.

Our strategy provided large sampling opportunities within multiple environments. Music, food, camping, ballooning, and summer fun with family and friends. A custom-fabricated sampling table was created to keep the Ghirardelli Chocolate cool during the summer heat.