TOPGOLF · UGA ATHLETICS · GLORY GLORY · Topgolf Live at Sanford Stadium

Topgolf Live: Between the Hedges

The first-ever Topgolf Live at the University of Georgia — Bulldog Nation taking its best shots on Dooley Field, executive-produced by MELT.

Topgolf Live: Between the Hedges — MELT case study
Client
TOPGOLF · UGA ATHLETICS · GLORY GLORY
Property
Topgolf Live at Sanford Stadium
Services
Experiential · Live Event Activation
Location
Sanford Stadium · Athens, GA
The work

MELT proudly served as Executive Producer & Strategic Advisor for the first-ever Topgolf Live at the University of Georgia, transforming the iconic home of the Georgia Bulldogs into an extraordinary destination for golf, football, entertainment and unforgettable fan experiences.

For the first time, fans had the opportunity to play on Dooley Field, taking their best shots Between the Hedges in a setting unlike anything Sanford Stadium had hosted before.

This wasn’t just an event.
It was Sanford Stadium reimagined.

From the first swing on Dooley Field to the final shot of the weekend, this first-of-its-kind experience demonstrated what’s possible when iconic venues, world-class brands, passionate fans and bold ideas come together.

This is what MELT does best. We don’t just produce events. We transform venues, connect brands with fans and create experiences that leave a lasting impression.

A huge thank you to our partners!

Making history takes an incredible team. A special thank you to Topgolf, UGA Athletics, Glory Glory, the UGA student-athletes, our partners, guests and everyone behind the scenes who helped bring this groundbreaking experience to life. Your collaboration, energy and commitment made this inaugural event a tremendous success.

MELT didn’t just help produce the event. We helped make history.

Topgolf Live: Between the Hedges
Topgolf Live: Between the Hedges
Topgolf Live: Between the Hedges
Topgolf Live: Between the Hedges
Topgolf Live: Between the Hedges
Topgolf Live: Between the Hedges
Topgolf Live: Between the Hedges
Topgolf Live: Between the Hedges
Topgolf Live: Between the Hedges
Topgolf Live: Between the Hedges
Topgolf Live: Between the Hedges
Topgolf Live: Between the Hedges
Outcome
1st
Topgolf Live at UGA
22
Hitting bays on Dooley Field
6
Public days, Oct 20–25
50+
Event staff hired and trained

Want a program
like this one?