WHY SPONSORSHIPS UNDERPERFORM
Dogsters Ice Cream for Dogs — a first-of-its-kind frozen treat brand made specifically for canines — needed a way to break through the noise in a competitive pet product market.
Dogsters Ice Cream for Dogs — a first-of-its-kind frozen treat brand made specifically for canines — needed a way to break through the noise in a competitive pet product market.
Dogsters Ice Cream for Dogs — a first-of-its-kind frozen treat brand made specifically for canines — needed a way to break through the noise in a competitive pet product market.
Dogsters Ice Cream for Dogs — a first-of-its-kind frozen treat brand made specifically for canines — needed a way to break through the noise in a competitive pet product market.
YOUR AGENCY KEEPS PITCHING IDEAS THEY CAN'T DELIVER ON.
We do both. MELT designs and executes — from concept through teardown — at scale, at marquee events, without excuses.
YOUR SPONSORSHIP SPEND ISN'T SHOWING UP IN SALES.
We build programs that connect game day to pay day — linking your sports and event presence directly to retail, sampling, and measurable lift.
"YOUR ACTIVATIONS FEEL FORGETTABLE AND YOUR CONTENT DIES AFTER THE EVENT."
We engineer fan experiences that drive real engagement and create content that keeps working long after the final whistle.
REASON 1: YOU BOUGHT PRECENSE, NOT ACCESS
Dogsters Ice Cream for Dogs — a first-of-its-kind frozen treat brand made specifically for canines — needed a way to break through the noise in a competitive pet product market. Their challenge wasn't product quality; it was awareness and trial at the consumer level. MELT identified the Pittsburgh Dog Derby as the perfect launchpad: a highly targeted, passion-driven community event where the audience is 100% self-selected dog lovers. The third annual MUTT-run, organized by Vinnie Somma of Say It Once Dog Training, brought together over 400 dogs and their owners for a day of exercise, community, and fun. MELT secured the title sponsorship for Dogsters and designed an activation that went far beyond a tent and a banner — creating immersive touchpoints that generated real brand engagement, consumer data, and measurable community impact.
