MELT founder, Chairman and CEO Vince Thompson joins Co-Hosts Rick Horrow and Ken LaVicka on ESPN West Palm, “The Boardroom”, presented by The Honda Classic to discuss the business of sports amid COVID-19.
Check out the video below to hear Horrow and Thompson assess the days ahead, including: the return of live sports, the shift in fan consumption, the reinvention of experiential marketing and sponsorship integration and more across the sports landscape.
Great discussion. Vince has so much experience and insight. His perception and confidence in the future of sports, and the role marketing will play in continuing to connect products to sports through people is refreshing. Seeing new opportunities out of the negatives that this virus has brought us is the positive outlook we all need right now!