ATLANTA, Ga. – Continuing to bolster its growing digital, social and multimedia platforms, MELT ( announced today the hiring of Snigdha Dhar from the Chick-Fil-A Peach Bowl as their new Manager of Social and Digital Media.

Ms. Dhar will work on MELT’s digital and social content platforms for clients such as the Coca-Cola Company, Gildan Apparel and many others. In her previous role at the Chick-Fil-A Peach Bowl, Ms. Dhar developed and executed the Chick-Fil-A Peach Bowl’s digital and social media calendar; multiple marketing campaigns for both the Chick-Fil-A Kick-Off Classic and Chick-Fil-A Peach Bowl and also worked on the Bobby Dodd Coach of the Year Award.

Prior to the Chick-Fil-A Peach Bowl, Ms. Dhar served two internships with the Nashville Sports Council/Music City Bowl and the Nashville Predators of the NHL.

Ms. Dhar received her M.S. in Sport Management from Middle Tennessee State and her B.S. in Communications from the University of Tennessee.

“I’m so proud that Snigdha is joining the MELT team,” said MELT CEO Vince Thompson. “And we look forward to her making contributions to our team and clients.”


About MELT
Founded by CEO Vince Thompson in 2000, MELT, LLC, is an Atlanta based fully-integrated sports and entertainment marketing agency offering clients advertising, original content development, digital, social media, event and experiential marketing, retail and consumer promotions, brand strategy and sports property evaluation and activation. Check us out at, on, or on Twitter @MELTatl.