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MELT in the News

Everything filed under MELT in the News from twenty-five years of MELT news, insights and programs.

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The MELT Story Behind Building LeBron Before the World Knew Who He Was — And As He Now Contemplates Retirement From a Historical Career
MELT in the News · Jul 2026

The MELT Story Behind Building LeBron Before the World Knew Who He Was — And As He Now Contemplates Retirement From a Historical Career

How MELT and DC Comics turned 18-year-old LeBron James into Powerade’s King James comic hero — 3 million comics and a playbook…

MELT, City of Mobile and Oak View Group Reveals Updates on New $300 Million Civic Center
MELT in the News · May 2024

MELT, City of Mobile and Oak View Group Reveals Updates on New $300 Million Civic Center

As we reach closer to the second half of 2024, we are so proud of the progress our partners at City of…

MELT Named Sponsorship, Sales and Marketing Agency of Record for the City of Mobile’s New $300 Million Arena in Partnership with Oak View Group and Live Nation.
MELT in the News · Mar 2024

MELT Named Sponsorship, Sales and Marketing Agency of Record for the City of Mobile’s New $300 Million Arena in Partnership with Oak View Group and Live Nation.

As a native of Chatom, it is a profound honor for me to lead MELT to contribute to this significant milestone in…

What’s next for Georgia Tech alum Daniel Weinman, World Series of Poker winner
MELT in the News · Jul 2023

What’s next for Georgia Tech alum Daniel Weinman, World Series of Poker winner

The WSP bracelet makes Weinman a sports marketer’s dream. The male, 18 to 39 demographic is the "holy grail," said Vince Thompson,…

Power Players: Name, Image and Likeness
MELT in the News · Jun 2023

Power Players: Name, Image and Likeness

The rapidly changing name, image and likeness industry is just 2 years old, but it already has begun to take shape as…

PR senior Mattie Whitney lands dream job at MELT with help from Career Services
MELT in the News · Mar 2023

PR senior Mattie Whitney lands dream job at MELT with help from Career Services

When public relations senior Mattie Whitney first heard MELT CEO and Auburn alumnus Vince Thompson ‘84 speak at a Career Services event,…

College Football’s Chaotic Offseason Yields to Emotion of Season
MELT in the News · Aug 2022

College Football’s Chaotic Offseason Yields to Emotion of Season

“Basically, it’s ‘NFL Lite’ now,” said Vince Thompson, founder and CEO of Atlanta-based sports marketing agency MELT, which has done much work…

Mike Tannenbaum’s 33rd Team Names MELT as Official Sponsorship Agency of Record
MELT in the News · Jul 2021

Mike Tannenbaum’s 33rd Team Names MELT as Official Sponsorship Agency of Record

Former New York Jets General Manager/Miami Dolphins Executive Vice President of Football Operations and current ESPN analyst Mike Tannenbaum’s 33rd Team have joined…

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