Jul 18, 2023 | MELT in the News
The WSP bracelet makes Weinman a sports marketer’s dream. The male, 18 to 39 demographic is the “holy grail,” said Vince Thompson, founder, chairman and CEO of MELT Sports &...
Jun 19, 2023 | MELT in the News, Press, Uncategorized
The rapidly changing name, image and likeness industry is just 2 years old, but it already has begun to take shape as the business of college sports undergoes unprecedented change. From jerseys to...
Mar 3, 2023 | MELT in the News, Press
When public relations senior Mattie Whitney first heard MELT CEO and Auburn alumnus Vince Thompson ‘84 speak at a Career Services event, she knew a career at the Atlanta-based, full-service sports...
Mar 1, 2023 | MELT in the News, Press
Aflac CMO Garth Knutson, in an interview with SBJ, addressed the move of its activation dollars from the Men’s Final Four to the Women’s Final Four this season in Dallas: “Like a lot of sponsors who...
Dec 5, 2022 | MELT in the News, Uncategorized
Ad rates are up 30% to 40% this year as political advertisers have tightened inventory for regular advertisers, said Vince Thompson, who runs MELT Atlanta, an ad agency with clients such as Wellstar...
