MELT (Marketing Entertainment Lifestyle and Trends) has just completed work on its 10th consecutive NCAA Men’s Final Four for The Coca-Cola Company in New Orleans. This Final Four included a fully integrated marketing strategy, with MELT executing strategies in event, experiential, social media, and original content production. Check out some video & photo highlights of MELT’s week in New Orleans!
“The Big Dance in the Big Easy” Promo
“Coca-Cola Zero and The Black Keys” :30 Vignette
2012 NCAA Final Four Photo Gallery