Six pillars, run by one team. Nothing here gets handed to a subcontractor and hoped for.
Talk through a brief →Deciding what to buy, what to pay and how to structure it.
Most agencies inherit a deal and make the best of it. We would rather be in the room when it’s written. MELT evaluates properties, negotiates rights and builds portfolios that ladder up to a stated business objective — then activates against them, so the plan and the execution never drift apart.
Concept through teardown. At marquee scale, on schedule.
This is the part most agencies subcontract. We don’t. MELT designs the footprint, manages fabrication, handles logistics and permits, hires and trains the field team, runs the days, and loads out overnight — eighteen Final Fours and eight GameDay seasons of muscle memory.
Your logo is not your brand — your story is.
The event ends; the content shouldn’t. We shoot on site with the crew already there, cut for every platform, and run the community work that keeps the programme alive between dates. Broadcast when it’s warranted, vertical when it isn’t.
Connecting gameday to pay day.
A sponsorship that never reaches a shelf is a brand-awareness line item. We pair every activation with the retail programme in the same trade area — displays, endcaps, sampling, promotions — so the lift is attributable rather than assumed.
The internal meeting is a brand moment. We produce it like one.
Large-scale corporate meetings, produced to the standard we bring to marquee sports events — general sessions, keynotes, expo floors, and the animated show content and projection mapping that make the room itself part of the message. One team from concept to load-out.
We didn’t just work the NIL market. We helped build it.
MELT’s leadership founded and sold SANIL — one of the first and most successful third-party NIL collective management companies, which managed 40 collectives and $200 million in assets under management. That operating experience is what a brand buying into a school is actually paying for.
Before a single render, we get the business metric on the table — trial, lift, database, renewal, attendance. Everything downstream gets judged against it.
Sports has fixed dates and immovable load-in windows. The plan is built backwards from those, with the retail window sequenced in.
Footprint design, mechanic prototyping and a content plan that assumes the crew is already on site.
Our people, on the ground, with the client’s name on the badge. Load-in, show days, teardown, contingency.
What happened, against the metric from step one — plus the content library that keeps working next quarter.
Founded in 2015, MELT Culinary unifies chefs and the culinary community to give CPG, grocery and restaurant brands real product credibility — and a differentiated layer inside every experiential programme we run.
Explore MELT Culinary