MELT × TEAM YEBO · BUILD BRAND U, TOO · The Summer Meltdown

Summer Meltdown: Launching Build Brand U, Too

MELT and Team Yebo turned the courtyard at Yebo Summer Beach Haus into the Summer Meltdown — the launch of Build Brand U, Too, and a night many called one of Atlanta’s best parties of the year.

Summer Meltdown: Launching Build Brand U, Too — MELT case study
Client
MELT × TEAM YEBO · BUILD BRAND U, TOO
Property
The Summer Meltdown
Services
Experiential · Launch Event Production
Location
Yebo Summer Beach Haus · Atlanta, GA
The work

MELT and Team YEBO had the privilege of producing what many called one of Atlanta’s best parties of the year as we celebrated the launch of Build Brand U, Too in the beautiful courtyard at Yebo Summer Beach Haus.

Every detail mattered

  • The welcoming entrance
  • The custom photo moments
  • The South African-inspired cuisine
  • The handcrafted cocktails
  • The dessert displays
  • The Krewe gift experience
  • The entertainment
  • The atmosphere

The evening also featured unforgettable performances from Joe Turner, the legendary Peabody Hotel pianist and magician, and one of the night’s most moving moments came from MELT founder Vince Thompson’s Auburn classmates, Gary and Carol Godfrey, whose story reminded all of us why relationships and purpose matter so much.

We were honored to welcome an incredible group of clients, partners, media, and community leaders, including Topgolf CEO David McKillips, Charlie Ebersol, Ken Sugiura, Dr. Barry Lee, Dr. Steven Spitz, Bill Seely, John Newby, Leroy Hite, Sabrina Davis, John Mount, Gary McKillips, and many others.

At MELT, we don’t simply plan events.

We create experiences that strengthen relationships, elevate brands, and leave lasting impressions. If you’re planning a corporate gathering, client appreciation event, product launch, fundraiser, executive reception, or holiday celebration, we’d love the opportunity to help bring your vision to life.

Summer Meltdown: Launching Build Brand U, Too
Summer Meltdown: Launching Build Brand U, Too
Summer Meltdown: Launching Build Brand U, Too
Summer Meltdown: Launching Build Brand U, Too

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