MELT welcomes innovative new craft cocktail brand, Herb & Lou’s Infused Cubes, to Culinary and Digital Portfolio

ATLANTA, GA – April 24, 2018 – MELT (meltatl.com/), the award-winning (2018 PR News Social Media Awards Shortlist; 2018 Shopper Marketing Effie; 2018 Cynopsis Sports Social Marketer Finalist; 2018 Cynopsis Social Good Finalist and 2017 Event Marketer Event Market Technology Award), sports, entertainment and culinary marketing firm, recently welcomed a new client, Herb & Lou’s Infused Cubes.

The innovative brand, Herb & Lou’s Infused Cubes (herbandlous.com), has already disrupted the mixology industry with their ready-to-freeze cubes designed to create the perfect “instant craft cocktail.” Available in three flavors, the infused-cubes are well suited to enhance and add flavor to vodka, tequila, or bourbon. Named one of the top new products at the 2018 Winter Fancy Food Show in San Francisco, Herb & Lou’s has already garnered national attention from national publications like Food & Wine and uncrate.com.

With an artful package design and strong brand story, MELT is excited to work with this innovative brand and create more award-winning digital and social content. “I’m excited to see our digital portfolio continue to grow,” said MELT Director of Digital & Social Media, Doug Kroll. “Herb & Lou’s has already had a big impact on the culinary scene, and the potential here is unlimited.”