Press · December 11, 2019

Thompson & Finebaum take on NYC

Thompson & Finebaum take on NYC

VT
Vince Thompson March 6, 2026, 5 MIN READ

IT'S LIVE FROM NEW YORK! VOICE OF THE SEC AND SEC NETWORK PAUL FINEBAUM AND MELT FOUNDER, CHAIRMAN AND CEO VINCE THOMPSON TO APPEAR TOGETHER TODAY AT 5:00 PM EST AT ESPN STUDIOS TO DISCUSS HOT TOPICS IN THE BUSINESS OF COLLEGE SPORTS

Continue scrolling for full article.

Thompson & Finebaum take on NYC

ATLANTA, GA - December 11, 2019 - MELT (www.meltatl.com), the award-winning sports, entertainment, culinary, event, and experiential marketing agency announced today that its Founder, Chairman, and CEO Vince Thompson will appear live today at 5:00 PM EST on The Paul Finebaum Show live from the ESPN Studios in New York City. The appearance can be seen or heard on the ESPN SEC Network Channel, Sirius XM Channel 81, as well as ESPN Radio. Finebaum and Thompson are both in NYC this week for many college football activities including The College Football Hall of Fame induction ceremonies, The IMG/Learfield Collegiate Sports marketing conference and The Heisman Trophy announcement on Saturday.

Finebaum and Thompson, whose relationship dates back nearly 40 years first met one another when Finebaum was a reporter for The Birmingham Post-Herald and Thompson was a student-assistant in the Auburn University Sports Information Department, have had a season-long running conversation on the business of college football and college athletics. Topics expected to be discussed today include:

  • Progress on the issue of student-athletes in the Name, Image, and Likeness (NIL). How Congress's involvement in this issue could be a game-changer and what is SEC Commissioner Greg Sankey's role in the evolution of this issue?
  • The current CBS-SEC deal and where the re-negotiations stand. CBS and The SEC are coming off their highest-rated season since 1990 - Who else are the main players in this process?
  • The new 'flavor" of the SEC with new and emerging coaches coming on to the scene including the new hire of Ole Miss Coach Lane Kiffin. What will Kiffin bring to the SEC West party?
  • Where do the conference championships stand and how will they play a role long-term in the expansion of a College Football Playoff from four to eight teams?

"There's a lot to cover with my dear friend Paul. There are so many fascinating things going on with college athletics, college football and student-athletes, so we've got a lot of ground to cover!"

About MELT

Founded by CEO Vince Thompson in 2000, MELT, LLC, is an Atlanta-based fully-integrated sports, esports, entertainment culinary and lifestyle marketing agency offering clients advertising, original content development, digital, social media, event and experiential marketing, retail and consumer promotions, brand strategy and sports property evaluation and activation. MELT has won or has been nominated for the following industry awards since 2017:

THE ACTIVATION

LET'S BUILD SOMETHING THIS GOOD
FOR YOUR BRAND

WHAT WE DO

MORE FROM THE FIELD

Put this thinking
to work.