Wow! What a weekend of March Madness! Bracket-busters all around! Of course, the nation’s Cinderella, Florida Gulf Coast! If the team’s not on a charmed ride, consider the coach:
- Self-made millionaire
- Married to a supermodel
- First coach to ever lead a 15th seed to the Sweet 16
Where does the line form for that gig?
We’ll see if “Cinderella’s magic” holds up against the withering spotlight this weekend. Cinderella teams are a double-edged sword for the TV networks and the Final Four. When it gets right down to it, and they’d never admit it, Cinderellas make a good story line, but in the end, it’s the big boys who draw the most eyeballs and out-of-towners to ATL.
Rachel Nichols had a great debut:
Recent ESPN refugee, Rachel Nichols, had a great debut during March Madness this weekend. Her reports were spot on and she got a ton of airtime, unlike that other ESPN refugee, Erin Andrews, who’s been banished to the West Coast!
Rating bearing full fruits of CBS/Turner marriage and integration:
It usually takes about three years for any deal to really bear fruit or mature and it’s safe to say that axiom holds true with the CBS/Turner marriage:
- Ratings for first round are at an all-time high
- Production values continue to strengthen & improve
- On-court signage, in its debut has been integrated tastefully, saluting the student athlete and has not been offensive
- Cross-pollination of talent has been tastefully and artfully balanced very well
Until next week, let “The Madness” continue!
