Today we came across an article over at that we thought we would share… the article, written by Preston McClellan, recaps some of the “Best-in-Class” sports sponsorship activations during the 2012 year and in addition to the top campaigns as listed in IEG’s Sponsorship Best Practices Report, Coke Zero’s Bracket Town was also mentioned as a best-in-stadium activation.

Bracket Town’s family-friendly atmosphere allows fans to have fun, play games and interact with some of the sport’s legendary players and personalities, while achieving the brands goals of customer engagement and elevating the fan experience.

Since 2003, MELT has been proud to partner with and represent The Coca-Cola Company, having just finished work on our 11th straight Final Four–right here in our hometown of Atlanta.

Check out the BracketTown promotional video:

Read the full article.