Atlanta, GA – Melt, the Atlanta-based sports and entertainment firm and The Coca-Cola Company, captured the prestigious Cynopsis Sports Media Award today for “Best Brand Activation at a Live Sporting Event” for their collective work on Coke Zero’s sponsorship of ESPN College GameDay.

Melt and The Coca-Cola Company bested a heavyweight roster of finalists including the A&E Network and Duck Dynasty at the Daytona 500; Havas Media for Sears Shooting Stars; The Big Ten Network for the Big 10K Run; NASCAR for NASCAR After The Lap Sponsored by Ford and Coca-Cola; NBC Sports Group’s Sunday Night NFL Football Bus; The NFL Network for the Leon Sandcastle Campaign and the Coca-Cola Company’s work on the 2013 NCAA Final Four.

“We are deeply humbled and honored to win this award with our partner and client The Coca-Cola Company,” said Melt President/CEO Vince Thompson.

“It truly was a collaborative effort and we are proud to be a part of The Coca-Cola Team.”

The “Coke Zero Section Zero” provided the “best seat in the house” at all of ESPN’s College GameDay appearances throughout the 2013 College Football Season. College football royalty and celebrities alike joined some of college football’s greatest fans for appearances throughout the season. Those included Terry Saban; former Auburn coach Pat Dye; Former Alabama coach Gene Stallings and former Texas A&M Coach R.C. Slocum.

The Coca-Cola Company also captured three other Cynopsis Awards including “Partnership with an Athlete” for their work with NBA star Lebron James; “Retail Activation” for their work on NCAA March Madness and “Marketer of the Year” with Coca-Cola SVP for Sports and Entertainment, Sharon Byers.

The Cynopsis Sports Media Awards annually recognize the industry’s best and brightest work in corporate, media and sports marketing.