April 18th, 2012 – MobileMarketer.com named Coca-Cola’s “Miracle Match-ups of March Madness” Big Gulp promotion (produced by MELT) on behalf of POWERADE in conjunction with 7-Eleven and the NCAA to their “Top 10 QR Campaigns of Q1 2012.” Read the article here.
MELT helped develop and produce four Miracle Match-up Big Gulp Cups along with POWERADE and 7-Eleven, each of which features a unique and memorable player from NCAA Men’s Basketball Tournament history. A custom Quick Response (QR) code on each Big Gulp cup links to a mobile POWERADE website where CBS Sports Analyst Greg Anthony hosts a brief video on that cup’s featured big play. Read more about the campaign here.