MELT U Speaker Series: John Newby (Varsity Brands)
MELT U Speaker Series: John Newby (Varsity Brands)
VT
Vince ThompsonMarch 6, 2026, 5 MIN READ
John Newby, Executive Vice President, Impact & VIP Branding at Varsity Brands, shared his experience and advice with our interns. They are learning to "LEAD the Way". #MELTUSpeakerSeries
How MELT and DC Comics turned 18-year-old LeBron James into Powerade’s King James comic hero — 3 million comics and a playbook for fan-first brand storytelling.
The event lasts one day. The content should last a season. If you’re not planning the content strategy before the tent goes up, you’re leaving your best footage on the field.
As we reach closer to the second half of 2024, we are so proud of the progress our partners at City of Mobile, Populous, and Oak View Group are making.
