October 9, Atlanta, GA – Atlanta-based MELT, a fully integrated sports and entertainment marketing firm, recently named sports radio and media veteran Mike Hoffman to the newly created post of Director of Sales.

Hoffman will report to MELT CEO Vince Thompson and MELT COO Michelle Grech. He will lead MELT’s newly formed sponsorship sales division.

“We are very proud to have a sales and sports media executive of Mike’s caliber join our team,” said Thompson. “I’ve known and respected Mike for years and he will be a very valuable member of our team as we continue our growth in sponsorship sales and strategy.

Hoffman, a 17-year veteran of the media business, will oversee MELT’s burgeon portfolio of property sales including LakePoint youth sports facility, which when completed, will be the largest youth sports destination in America. Prior to joining MELT, Hoffman was most recently a Senior Account Manager with 92.9 WZGC-FM and sports radio 790 The Zone.

“This is a step in the continued progress and direction of MELT’s growth in the sports and entertainment space,” said Thompson.” And I couldn’t be more pleased that we were able to attract Mike to our team.”

Hoffman graduated in 1988 from the University of Florida with a BSBA in Marketing.