Making the de facto start of the holidays in the world’s most iconic Christmas city.
For Ghirardelli’s 2023 Peppermint Bark release, MELT created an opportunity for the brand to capitalize on the holiday spirit by creating a snow globe photo-op to connect the brand (Peppermint Bark Square and its iconic arch sign) with the holidays. Multiple locations in New York City provided unique backdrops to get a sample and a great keepsake photo, including Hudson Yards, Central Park, and Pershing Square. MELT secured product placement and supplies for a local restaurant to use throughout December which served as a special holiday treat for its patrons.
