Re-entering college football with Nick Saban, Deion Sanders and the Aflac Duck.
As an extension of Aflac’s Final Four activation featuring “The House of the Unexpected,” MELT created a multifaceted digital locker room and gameday experience that no fan would have expected. To connect, fans scanned a QR code to choose which coach they would like to receive a pep talk from, either Coach Nick Saban or Coach Deion Sanders. After the respective coaches brought energy and excitement to their players, they joined team Aflac through a digital jersey rotation in the locker room that was customized with the fan’s last name on the back. To finish up their pre-gameday experience, the fans attempted to kick winning field goals before rounding out their experience with an indoor tailgate with games and the Aflac Duck.
