Happy Friday!
The holiday season is coming to an end and second semester is starting soon! From the team at MELT, we wish you a safe and successful 2021.

This edition of the newsletter features quick reads that each student must have while navigating 2021 in a transitioning world. There is a lot that you can be doing now to position yourself most successfully to potential employers going forward.

More in this week’s issue:
Build Brand You Chapter 4 & 5 Instructional Videos
MELT U Podcast Series with Rece Davis & Craig Silver
New Edition of The MELTDOWN
Preview of Michelle McKenna’s MELT U Podcast

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Articles For Every College Student Going Into 2021

1. As Covid-19 Surges, Colleges Make Last-Minute Changes to Spring Calendars

Syracuse, Mississippi State, and others delay start of semester….
is your school next?

Read Wall Street Journal Article Here

2. How college students are turning hobbies into side hustles — and extra cash

Did you know the unemployment rate is down to 11.5%…from 27.4% in April?
Click below to read into how you can position yourself and make money NOW.

CNBC Article Here

3. Covid is making college students rethink their ‘dream job’ and plans for after graduation

Have you had second thoughts on what your career path will look like?
You should! It’s not a straight line, there will be ups and downs.

Read Here!



Build Brand You Chapter 4 & Chapter 5 Instructional Videos



Vinny breaks down how to leverage the greatest professional networking tool ever…Linkedin!


It’s like passing a billboard on the highway…One chance at a first impression!




*BONUS TIP* Order Your Copy of Build Brand You
Build Brand You: Insights For Pursuing Your Dreams bMELT CEO Vince Thompson is a step-by-step guide to building the network, the résumé, and?most importantly?the mindset you need to stand out from the competition and win the job you want.
Available now on Amazon.com!
What is some unexpectedly useful resume writing advice you’ve received? Tweet at us @meltatl and let us know!




MELT U Podcast Series Featuring Rece Davis & Craig Silver



The Host for ESPN’s College GameDay, Rece Davis, talks his path to ESPN and how you can leverage alumni connections to reach your ultimate goals.

Tune in to Rece’s Podcast before The CFB Playoff National Championship Monday in Miami!

Bama or Ohio State? You tell us!

Listen Here!!



Did you know CBS announced their new Television Rights for the NFL and SEC Football & Basketball recently?!?!

Craig Silver serves as the coordinating producer for CBS Sports’ coverage of college football and lead game producer for the Network’s broadcasts of the SEC on CBS.

Listen Here!!







Weekly Web series on YouTube hosted by Vince Thompson, covering the business of professional sports and college sports




Michelle McKenna MELT U Podcast Next Week


Michelle McKenna is the CIO of the NFL.
She graduated from Auburn University and currently resides in New York City. 
As Chief Information Officer of the most popular sports league in America, Michelle will break down her career journey, current obstacles the NFL faces, and opportunities for the next generation in this COVID-19 environment. Stay Tuned!

Check her out on Twitter! Michelle McKenna


Vince Thompson’s Top Radio Appearances

Fox Business: https://www.foxbusiness.com/economy/ways-for-companies-to-give-back-this-holiday-season-and-still-make-bucks

News Break: https://www.newsbreak.com/news/2124424961209/reach-for-the-stars-how-young-pros-can-build-their-brand-like-celebrities-featured

In Business Phoenix: https://inbusinessphx.com/growth-enterprise/5-ways-for-companies-to-give-back-and-still-make-bucks#.X8aXKRNKhhE

Central NY Business Journal: https://www.cnybj.com/5-ways-for-companies-to-give-back-and-still-make-bucks/



MELT E-Store Up and Running!

Click below to access our new E-Store!
We have great designs and prices for all shapes and sizes.

Submit your own design proposals or ideas online: https://meltwebprod.wpenginepowered.com/contact/

Click Here to Access E-Store






What’s MELT? 

It’s a high-powered sports marketing agency that’s based in Atlanta and works with the world’s biggest brands, teams, and events. MELT, which I founded in 2000, has become one of the nation’s leading sports marketing agencies, including a 20-year representation of The Coca-Cola Company, the activation of 17 (would have been 18) consecutive Final Fours, seven seasons of ESPN College GameDay, AFLAC’s sponsorship of The Southeastern Conference (SEC) and much more. We have won a collective 20 industry awards since 2017, including CEO of The Year, Event Marketer IT list of Top 100 Event Marketing Agencies, Chief Marketer’s Top 200 agencies, and many more. MELT and I sit in a unique position in the sports and college sports marketplace, offering insight into the significant business issues in sports and college sports.

What’s MELT U?
It’s a one-of-a-kind virtual internship program offering a once-in-a-lifetime opportunity to explore the world of sports marketing. This Summer MELT U educated 1,100 students with 50 podcasts of industry leaders, live Lunch & Learns from my upcoming book, “Build Brand YOU.”  MELT U will now extend the offerings to be year-round and to include newsletters, video series, seminars, student-athlete branding, and much more.