You made it to another Friday, go ahead and pat yourself on the back you deserve it. Grab your coffee and settle into another edition of The MELT U Game Plan
In this weeks issue:
Our first MELT U Alumni Spotlight
A Sneak Peek of The October MELT U Podcast Schedule
Oh and more thing… B1G FOOTBALL IS BACK!!!
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MELT U Alumni Spotlight
Every week we will be posting a #TBT featuring our many MELT U Alumni Success Stories. Today’s spotlight is on Julia Spreng, who now works as a Video Investment Associate at OMD USA.
Former UGA Equestrian student-athlete joined the MELT U intern program in 2018. and left a lasting impression on Vince and our agency. In addition to holding an internship at MELT U, Julia was accepted into NBCUniversal’s Ad Sales Scholar Program as a Strategy and operations intern. The 10-week program took place in New York City, where she evaluated emerging media landscapes in the industry and identified whitespace opportunities for NBCUniversal. After graduating from UGA with a degree in Advertising from the Grady College of Journalism & Mass Communication, Julia took a position as a Video Investment Associate at OMD USA. She frequently listens to the MELT U Podcast and stays in touch with her fellow MELT U Alumni outside of work. Connect with her on LinkedIn
Want to be featured on the next MELT U Spotlight? Send us an email!
MELT U PODCASTS
Catch up on all of the MELT U Podcasts here – new podcasts posted bi-weekly on Spotify and iTunes!
MELT U Episode #48: David Adler is the Chairman and Founder of BizBash. BizBash is the leading trade media for the event industry. BizBash publishes magazines and e-newsletters, hosts Web sites, and produces trade shows, conferences, and award shows for corporate event and meeting professionals, event marketers, and sales, PR, fund-raising, and human resource executives. Follow him on Twitter @DavidAdler LISTEN HERE
MELT U Episode #47: Dennis Dodd has covered college football for CBS Sports since it was CBS SportsLine in 1998. He is a Missouri grad and former award-winning FWAA president. Dennis previously worked for numerous outlets, including The National and the Kansas City Star. Follow him on Twitter @dennisdoddcbs LISTEN HERE
MELT U Podcast Series September Schedule
Still to come on the MELT U Podcast series…
Tuesday 9/22
Eric Jackson, Sports Business Reporter for the Atlanta Business Chronicle, Atlanta’s source for local business news
Thursday 9/24
Michael Smith, College Sports Business Reporter and NCAA Basketball Insider
Tuesday 9/29
Randy Bernard, Garth Brooks’s Manager, yes THE GARTH BROOKS!
MELT U WEEKEND READING LIST
Expand your horizons with our curated collection of helpful articles, videos, and other essential recommendations.
Facebook Starts an Ad-Free Section for College Students: “Facebook Inc. introduced a new section of its platform to cater just to college students. Called Facebook Campus, the new section will not have ads, said a spokeswoman. “We’re focused on building a great product experience, and at this time have no plans to introduce advertising,” she added. But Facebook will be able to track users’ activity to inform the ads that it shows the students elsewhere, a second Facebook spokeswoman confirmed.” READ MORE.
Exclusive survey: Teens dislike online learning: “Most American teens think online school is worse than going in person, but less than a fifth of them think that it makes sense to be in-person full-time while COVID is still circulating, according to results of a new survey shared first with Axios..” READ MORE
Big Ten football is back: What you need to know: “After what may have been the ugliest, most controversial month in league history, Big Ten college football is back. The conference presidents and chancellors on Wednesday voted to start their season the weekend of Oct. 24 after considering new medical information and testing possibilities presented to them this past weekend.” READ MORE
MELTDOWN
Weekly Web series on YouTube hosted by Vince Thompson, covering the business of sports and the business of college sports
The MeltDown Ep. 8: Vince Thompson talks about the comeback of college sports, how universities and their athletic departments should evolve their sponsorship models and his three dark horses of the ACC in this week’s #MELTDOWN! Watch Here
VINCE LECTURING AT A CAMPUS NEAR YOU!
Vince and virtual MELT U are heading to a campus near you soon!
Thursday 9/24: Auburn CLA Career Day, Vanderbilt Career Fair
Monday 9/28: Georgia Tech Student-Athletes Career Fair
Wednesday 9/30: Clemson IPTAY Student Advisory Board
Tuesday 10/8: Buckhead Club
Tuesday 10/20: Auburn Guest Lecture
Thursday 10/22: UAB Collat Employer Chat
Wednesday 10/28: Georgia Tech Athlete Virtual Career Fair
Tuesday 11/17: UGA PRSSA Virtual ZOOM
Book a live or virtual keynote or training session with Vince Thompson, MELT Founder and CEO! Hear from Vince on a variety of topics such as career development skills, student-athlete branding, collegiate sports marketing, and more! LEARN MORE
Looking To Land Your First Job After College? Start Here
What’s MELT?
It’s a high-powered sports marketing agency that’s based in Atlanta and works with the world’s biggest brands, teams, and events. MELT, which I founded in 2000, has become one of the nation’s leading sports marketing agencies, including a 20-year representation of The Coca-Cola Company, the activation of 17 (would have been 18) consecutive Final Fours, seven seasons of ESPN College GameDay, AFLAC’s sponsorship of The Southeastern Conference (SEC) and much more. We have won a collective 20 industry awards since 2017, including CEO of The Year, Event Marketer IT list of Top 100 Event Marketing Agencies, Chief Marketer’s Top 200 agencies, and many more. MELT and I sit in a unique position in the sports and college sports marketplace, offering insight into the significant business issues in sports and college sports.
What’s MELT U?
It’s a one-of-a-kind virtual internship program offering a once-in-a-lifetime opportunity to explore the world of sports marketing. This Summer MELT U educated 1,100 students with 50 podcasts of industry leaders, live Lunch & Learns from my upcoming book, “Build Brand YOU.” MELT U will now extend the offerings to be year-round and to include newsletters, video series, seminars, student-athlete branding, and much more.
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