In the newly created role, Dyer will lead MELT’s work with university athletic departments to identify and advance innovative partnerships within the rapidly evolving college sports landscape.
How MELT and DC Comics turned 18-year-old LeBron James into Powerade’s King James comic hero — 3 million comics and a playbook for fan-first brand storytelling.
The event lasts one day. The content should last a season. If you’re not planning the content strategy before the tent goes up, you’re leaving your best footage on the field.
