MELT FOUNDER, CHAIRMAN, CEO VINCE THOMPSON, MELT, MELT UNIVERSITY AND HIS FORTHCOMING BOOK “BUILD BRAND YOU” FEATURED IN RECENT EDITION OF AUBURN UNIVERSITY’S COLLEGE OF LIBERAL ARTS “TIGER TALES” NEWSLETTER
ATLANTA, GA….MELT (WWW.MELTATL.COM), the award-winning sports, entertainment, and culinary marketing agency, their world-renowned MELT University virtual intern program and its Founder, Chairman, and CEO Vince Thompson are featured in the recent edition of “Tiger Tales,” Auburn University’s College of Liberal Arts alumni and student newsletter.
The article discusses Thompson and his experience of working through Auburn University as a student assistant in the Auburn University Sports Information Department during the Pat Dye, Bo Jackson and Charles Barkley era. The feature goes into detail about how Thompson is pivoting MELT, one of the nation’s largest sports marketing agencies, during the COVID crisis. And how he pivoted MELT University to a virtual year-round program that impacts thousands of college student’s lives with job and career advice. Thompson also shares his insight that can be found in his forthcoming book, “Build Brand YoU,” which will be the ultimate career and brand-building guide for college students and graduates throughout the nation during a brutal entry-level job market. “Build Brand YoU” will hit the shelves this fall.
“What an amazing honor and privilege to be featured in the recent “Tiger Tales” newsletter,” said Thompson. “I would not have been able to achieve what I have professionally and personally had it not been for my time at Auburn University, the athletic department, and the College of Liberal Arts. Additionally, being able to influence so many young lives during this time of crisis is so gratifying for me both professionally and personally.” Vince Thompson
It’s a high-powered sports marketing agency that’s based in Atlanta and works with the world’s biggest brands, teams, and events. MELT, which I founded in 2000, has become one of the nation’s leading sports marketing agencies, including a 20-year representation of The Coca-Cola Company, the activation of 17 (would have been 18) consecutive Final Fours, seven seasons of ESPN College GameDay, AFLAC’s sponsorship of The Southeastern Conference (SEC) and much more. We have won a collective 20 industry awards since 2017, including CEO of The Year, Event Marketer IT list of Top 100 Event Marketing Agencies, Chief Marketer’s Top 200 agencies, and many more. MELT and I sit in a unique position in the sports and college sports marketplace, offering insight into the significant business issues in sports and college sports.
What’s MELT U?
It’s a one-of-a-kind virtual internship program offering a once-in-a-lifetime opportunity to explore the world of sports marketing. This Summer MELT U educated 1,100 students with 50 podcasts of industry leaders, live Lunch & Learns from my upcoming book, “Build Brand YOU.” MELT U will now extend the offerings to be year-round and to include newsletters, video series, seminars, student-athlete branding, and much more.
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