ATLANTA, GA – March 19, 2018 – MELT (www.meltatl.com), the award-winning sports, entertainment and culinary marketing agency announced today new employees, promotions and the creation of a new division devoted to upgrading fan and sponsor experiences in some of the nation’s most vaunted sports and entertainment venues.
BBDO ATLANTA CREATIVE AND COPYWRITING EXECUTIVE EVAN PULLIAM NAMED SR. CREATIVE AND CONTENT STRATEGIST
Pulliam, a graduate of the University of Tampa and The Portfolio Center, joins MELT to bolster its burgeoning strategy, creative and content team. Pulliam will join a team that has recently captured awards from Event Marketer Magazine; a Shopper Marketing Effie at the recent Path-to-Purchase Institute for its work on “The Taste of The Tournament for Coca-Cola, Hershey’s, Mondelez and Kroger, and a nomination from Cynopsis Sports for ESPN College GameDay Snapchat. Pulliam himself has captured Addy Awards, Golden Flames and a PRSA Bronze Anvil.
RACHEL GARCIA JOINS MELT CULINARY AS CULINARY & BEVERAGE ASSOCIATE
Ms. Garcia, a recent graduate of Florida State University, will join the growing MELT Culinary and Beverage Marketing team that is led by former Buckhead Life Restaurant Group executive Jennifer Parker. Ms. Garcia will assist in the coordination of events including The Taste of The Tournament; The Bentonville Film Fest; The Hangout Music Fest; The Major League Baseball All-Star game; The Major League Soccer All-Star game; The Taste of The Tour Championship and many other upcoming MELT Culinary and Beverage Marketing productions.
MELT VETERAN DAVE HAMMOCK NAMED DIRECTOR OF PRODUCTION AND LOGISTICS
Hammock, also a graduate of Florida State, has been with MELT since 2013. He has previously produced events for MELT and MELT clients including The Coca-Cola Company and others. In his new role, he will oversee the production of custom fabrication, experience development, design and development upgrades for major league professional venues and stadiums. Hammock’s recent and on-going projects include Houston Astros; Washington Nationals; Boston Red Sox; The Atlanta Braves; Auburn University; The Coca-Cola Kitchen, The Coca-Cola NCAA Championship Trailer, The Ghost Coast Distillery and The Holiday Inn Express SEC Paul Finebaum Experience.
MELT SOCIAL MEDIA VETERAN SNIGDHA DHAR NAMED SENIOR ACCOUNT EXECUTIVE FOR MELT CULINARY
Ms. Dhar, who has been with MELT since 2015, has been an important member of the MELT Social Media team. A graduate of The University of Tennessee, Ms. Dhar has been an important part of award-winning campaigns such as The Taste of The Tournament; ESPN College GameDay and many others. In her new role, she will also provide support and leadership to the growing MELT Culinary and Beverage Marketing team and its many events and productions.
“I’m so proud of our entire team, these new team members, the well-deserved elevation of existing MELT team members and the creation of a new division,” said MELT Chairman/CEO Vince Thompson. “This continues to position MELT well for future growth and account service for our world-class clients.”