February is Full Steam Ahead!
As January comes to a close, we thank you for your continuous support of our agency. We appreciate any feedback or recommendations as well.
Check out these two articles about the future of your education and financial well-being.
Make sure to check out the 26th Meltdown below where Vince breaks down the finances behind the Super Bowl!

Also in this week’s issue:

Articles for Every College Student

MELT U Podcast Series with Emily Caron & Steve Hogan

Preview of Tameka Rish’s MELT U Podcast

Vince Thompson’s Feature in Atlanta Magazine’s Top 500

MELT E-Store 


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1. EXPERT VIEW: The opportunities & upgrades in store for the post-Covid university

“The Covid-19 scramble to remote learning has caused plenty of headaches, but the student experience at U.S. colleges and universities could be all the better for it, according to a new Deloitte report.

As the report’s authors wrote, the transition to remote learning exposed weaknesses in universities’ technological infrastructures, particularly when it came to underutilized assets and siloed systems among departments. All of which made the student experience clunky.”

Read Biz Journal Article Here

2. Student loan relief extended until Sept. 30: How to take advantage of it“If you’re juggling federal student loan debt along with other bills, you’re about to get another pandemic-related break.

Those who lost a job during the pandemic and now need to decide whether to pay their student loan debt or buy groceries can hold off making federal student loan payments through Sept. 30.”

Read Full USA Today Article Here


BONUS TIP: Order Your Copy of Build Brand You
Build Brand You: Insights For Pursuing Your Dreams by MELT CEO Vince Thompson is a step-by-step guide to building the network, the résumé, and?most importantly?the mindset you need to stand out from the competition and win the job you want.

Available now on Amazon.com!


What is some unexpectedly useful resume writing advice you’ve received? Tweet at us @meltatl and let us know!




MELT U Podcast Series Featuring Emily Caron & Steve Hogan


Emily Caron is a Sports Business Reporter at Sportico. Sportico is a leader in our industry providing sports industry news, data, insights, strategies, leadership and live media experiences. A Graduate from University of Virginia in 2018, Caron went on to become a Writer for Sports Illustrated with focus on NCAA basketball & football. Emily then moved to Front Office Sports focusing on NCAA business and is climbing the ranks quick.

Listen Here on Spotify!

Steve Hogan is Chief Executive Officer at Florida Citrus Sports. Steve graduated from University of Central Florida in ’91 (Journalism).

Florida Citrus Sports (FCS) owns, promotes and manages two of the nation’s top postseason bowl games; the Cheez-It Bowl and the Vrbo Citrus Bowl. Additionally, the organization teams with ESPN Events to host the Camping World Kickoff college football game (Florida vs Miami in 2019), manages the Florida Blue Florida Classic HBCU game and has played host to the ACC Championship football game, NFL preseason games, the NFL Pro Bowl and more.

Listen Here on Spotify!




Weekly Web series on YouTube hosted by Vince Thompson, covering the business of professional sports and college sports





Tameka Rish MELT U Podcast Next Week


Tameka is Vice President of Game Day & Event Experience for AMB Sports & Entertainment.

Check her out on Linkedin! Tameka Rish


Vince Thompson’s Feature in Atlanta Magazine’s Top 500


Click Here to Read!



MELT E-Store Up and Running!

Click below to access our new E-Store!
We have great designs and prices for all shapes and sizes.

New Merch Out Now!

Submit your own design proposals or ideas online: https://meltwebprod.wpenginepowered.com/contact/

Click Here to Access E-Store



What’s MELT? 

It’s a high-powered sports marketing agency that’s based in Atlanta and works with the world’s biggest brands, teams, and events. MELT, which I founded in 2000, has become one of the nation’s leading sports marketing agencies, including a 20-year representation of The Coca-Cola Company, the activation of 17 (would have been 18) consecutive Final Fours, seven seasons of ESPN College GameDay, AFLAC’s sponsorship of The Southeastern Conference (SEC) and much more. We have won a collective 20 industry awards since 2017, including CEO of The Year, Event Marketer IT list of Top 100 Event Marketing Agencies, Chief Marketer’s Top 200 agencies, and many more. MELT and I sit in a unique position in the sports and college sports marketplace, offering insight into the significant business issues in sports and college sports.

What’s MELT U?
It’s a one-of-a-kind virtual internship program offering a once-in-a-lifetime opportunity to explore the world of sports marketing. This Summer MELT U educated 1,100 students with 50 podcasts of industry leaders, live Lunch & Learns from my upcoming book, “Build Brand YOU.”  MELT U will now extend the offerings to be year-round and to include newsletters, video series, seminars, student-athlete branding, and much more.